Falling in love is mainly a Western concept of moving from a feeling of neutrality towards a person to one of love. The use of the term “fall” implies that the process is in some way inevitable, uncontrollable, risky, irreversible, and that it puts the lover in a state of vulnerability, in the same way the word “fall” is used in the phrase “to fall ill” or “to fall into a trap”. The term is generally used to describe an (eventual) love that is strong.